Moet Hennessy’s Glenmorangie Single Malt Scotch brand celebrated their sponsorship of The British Open golf tournament and recognition as the Official Whiskey of The Open. The Glenmorangie Golf Event was held in the majestic and stately ballroom of the St. Regis Hotel in Washington DC.
WME was hired to execute all aspects of this high-profile event. Including event site evaluation and selection, creating the invitation, managing the guest list, tracking RSVPs, developing an exquisite menu, securing media presence, supervising audio visual needs, generating promotional efforts and ensuring all guests enjoyed magnificent scotch while taking a swing at the Royal Lytham and St Anne’s golf simulator.
WME orchestrated all logistics for the 125 guests in attendance. Upon leaving the event, all guests were offered a complimentary Glenmorangie gift bag.