Moet Hennessy’s Ardbeg Single Malt Scotch brand celebrated the release of its Limited Edition “Auriverdes” for 2014. The celebration and tasting event coincide with the 2014 World Cup Soccer Tournament in Brazil.
Will Milligan Events selected the Jack Rose Saloon for the World Cup themed scotch tasting as the prime location. WME centered the event on the host country Brazil and the World Cup festivities launching a foosball tournament and each guest was given a Vuvuzela horn, monogrammed soccer balls, t-shirts and traditional soccer scarves.
A specially crafted menu was selected to depict flavors of Brazil while enhancing the scotch. Jack Rose crafted a signature Ardbeg 10 year Punch named “Pele Punch” and guests enjoyed sipping samples of the special release “Auriverdes.” Fans were able to mingle with staff dressed in yellow and green jerseys to represent Brazil’s team and wearing authentic eye black tape with the Ardbeg logo.
WME is proud to continue it’s successful partnership with Moet-Hennessy through promotional event planning that highlights their quality brands.
This event was also featured at BizBash.com.